STRATEGY
SOCIAL MEDIA
COMMUNICATIONS
PAID MEDIA
Marketing Strategy
I WORK WITH BRANDS TO CREATE GROWTH STRATEGIES THAT HAVE LONG-TERM IMPACT. BUILDING A SUSTAINABLE, SCALABLE BRAND STARTS WITH IN-DEPTH ANALYSIS AND A FOCUSED APPROACH TO REACHING TARGET CONSUMERS IN MEANINGFUL WAYS.
Armed with data combined with continual analysis and “listening,” I implement marketing strategies that create connections with audiences and continue to build on those relationships for long-term brand awareness, loyalty and results.
Who I Work With
“What I appreciate most about Lolita is that she just jumps in and becomes part of the team – which is extremely rare for a consultant!”
Lolita has managed our public relations since 2018. Last year, we lost our digital marketing specialist and desperately needed help while we restructured our department. Lolita and her team stepped in and have been managing our digital ads and social media for the past 9 months! What I appreciate most about Lolita is that she just jumps in and becomes part of the team- which is extremely rare for a consultant! She has improved our digital advertising, increased social media engagement and helped leverage several corporate events to drive awareness and create measurable business.
Lori Reeves, Financial Partners Credit Union“The world of a solo entrepreneur is lonely, she made me feel like I was not alone.”
I am glad to have made the decision to work with Lolita as my coach and consultant on the launch of my new business venture using her “Ready for Launch” package tailored to new start-ups particularly women. Since I am no marketing expert, it was very important that the launch of my business was successful and a professional approach taken in the marketing strategy, she did just that, going above and beyond every step of the way. The ease at which Lolita grasped my business was impressive, from just an initial less than an hour Zoom meeting, she was able to provide key helpful insights of the market I was about to step into. Lolita coached and advised on my marketing strategy before and after the launch. She also provided useful insights and analytics for evaluating the success of the strategy. The world of a solo entrepreneur is lonely, she made me feel like I was not alone.
Omoniyi Giwa, Dara & Joy“She has an excellent feel for gauging public opinion and projecting public reaction to certain campaigns.”
I’ve had the pleasure of knowing and working with Lolita over the past decade and have always been pleased with how she was able to establish an excellent relationship between our agency’s clients and the public, growing their public profile and helping them achieve success. She has an excellent feel for gauging public opinion and projecting public reaction to certain campaigns. Best of all, her campaigns were almost universally successful, providing significant and measurable growth for our clients. Public relations require big picture thinking along with an eye for details, and this is the perfect description of Lolita and what she does for some of our clients. She coordinated with us and our clients to develop long term goals in terms of relations and visibility, and she had the diligence and the skills to implement plans which accomplished these goals. She comes with my highest recommendation and can always be counted on as the perfect PR and media relations partner.
Jane Simon, Simon & Associates“Lolita is a well-rounded marketing genius.”
I’ve had the pleasure of knowing Lolita for over a year, during which she aided us in launching our new product lines. Above all, I was impressed with Lolita’s ability to put together an effective marketing strategy.
Lolita would be a true asset for any company requiring product launches and social media marketing; she comes highly recommended.
Tina Mann, AON Technologies“Typically it is challenging to on board a consultant into your department culture — not Lolita; she was immediately one of the family.”
Amid our rapidly growing marketing and media department, I scrambled to find a reliable consultant with deep marketing experience. Typically it is challenging to on board a consultant into your department culture — not Lolita; she was immediately one of the family. To say that our workload was tremendously demanding is not an exaggeration, she jumped right in and took on our press, working with other vendors, and providing leadership in senior meetings that I could not attend. We all had an enjoyable experience working with her, and I look forward to working with her again.
Audrey Cavenecia, Science 37“Lolita’s good business sense is only topped by her likable personality and cool head under pressure.”
I worked with Lolita for several years and found her to be a smart and attentive all around excellent facilitator and problem solver. Lolita’s good business sense is?only topped by her likable personality and cool head under pressure.
“One of the best hires of my career.”
Lolita excelled at delivering great results on a limited startup budget. She was able to help us increase customer satisfaction and new customer acquisition within budgets and on schedule.
Mike Corbera, RevoPay“Once Lolita is on a project, you will know that project will get done right!“
Lolita is incredible! Not just in her professionalism and demeanor, but in her clear understanding of business processing and passion to help. Once Lolita is on a project, you will know that project will get done right! She is trustworthy, skillful, fast and responsive. It was my great pleasure working with her.
Leah Packett, CompuWerx Tuition Pay
Communications
MEDIA RELATIONS. INVESTOR RELATIONS. INTERNAL COMMUNICATIONS. BUSINESS DEVELOPMENT COMMUNICATIONS. CUSTOMER COMMUNICATIONS. ALL ARE INTEGRAL TO A COHESIVE STRATEGY THAT KEEPS ALL AUDIENCES INFORMED AND ENGAGED.
Our agency can manage all corporate communications or assist internal teams to optimize communications for consistency and ultimately results. Our media relations practice delivers high visibility with very specific messaging and measurable results for clients while automated drip campaigns for onboarding or maintaining touch points with customers ensures usage, loyalty and growth.
Paid Media
THOUGHTFUL MEDIA PLANNING AND BUYING COMBINED WITH CONSISTENT MONITORING OF ANALYTICS ACROSS PAID MEDIA PLATFORMS ENSURES MAXIMUM IMPACT.
My paid media services are driven by research, target market knowledge and above all, data. After developing creative and applying budgets (no matter how big or small) across strategic platforms – whether traditional like Google or Facebook, or emerging such as TikTok or geo-fencing opportunities – my team and I constantly monitor analytics, determine what’s working and how to reach target audiences at the best possible price point while maximizing return.
Case Studies
COMMUNICATION STRATEGY
PRODUCT LAUNCH
STARTUP MARKETING STRATEGY
SaaS RETENTION STRATEGY
SMALL BUSINESS LAUNCH
Social Media
CREATING AND BEING A PART OF CONVERSATIONS USING A GENUINE, HOLISTIC APPROACH IS THE FOCUS OF ALL ASPECTS OF MY WORK.
Through thoughtful campaigns and partnerships with the right influencers, and by developing a brand voice that resonates, we’re able to harness the power of social media and generate measurable growth.