How to Use Influencer Marketing as a PR Strategy
The key to using influencer marketing as a PR strategy is that it's not just about an individual or group of individuals, but rather about the relationship [...]
Why Marketers Should Be Using TikTok
Unless you have been in a cave for the last couple of years (which, I wouldn't blame you given the chaos that has been 2020 and [...]
How Artificial Intelligence is Changing Marketing and How You Should Use it in Your Business
During a meeting with a new client this week, I brought up the importance of using AI in their marketing efforts. This large and fairly well-known brand's [...]
