Saas Boss a podcast for SaaS founders interviewed me about marketing and growth strategies – both before the sale and after the sale.  While most SaaS-based businesses focus the majority of their marketing efforts on pre-sale, it doesn’t end there! Retention and reducing churn is essential for SaaS success – so I break down some of my top marketing tips for both ends of the equation. Click the button below to listen!

“A veteran SaaS marketer, Lolita Carrico has been advising tech and SaaS businesses on how to scale their businesses and maximize retention for decades.”

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