American Express OPEN: Twitter Tips from Today’s Top Small Business Moms

“Twitter has been a fantastic networking outlet for me. I try to be clear, professional and friendly on Twitter…just like I am in person. I have a formula that I loosely follow: I try to tweet 30 percent personal information — i.e. updates about my day, my children, fun stuff –, 40 percent business updates, and 30 percent sharing links to relevant news that I think my followers will be interested in that also show them that I’m on top of my industry’s news.”