Social media should be a part of any brand’s marketing strategy. When done correctly, creating content that engages your Ideal Customers converts them to Loyal Buyers. In addition to creating content, the time of day also makes a difference for maximum engagement. So when is the best time to post on social media? The information changes – and it also changes based on the social network. So the best days and times to post on Twitter are different from the best times on Pinterest based on the browsing behavior.
I try to stay on top of the data for you all! Right now, the best times to post on various social networks are represented on the handy infographic I created to the left.
Best Times to Post on Facebook
For Facebook, Wednesday and Thursday have the best engagement – between noon and 2pm in particular. Though some marketers believe weekends are best for engagement and conversions on Facebook, the data shows the least engagement on Saturday making it the worst day to post.
Best Times to Post on Instagram
Instagram is on the rise with usage and engagement surpassing most other socials. Of all the networks, millennials said they were most likely to purchase from a brand that they engagement with on Instagram. So when is the best time to post on IG? Wednesday at 3pm and Thursday and Friday at 5am. Yes, 5am. Seems that many of us hop on the ‘gram first thing in the morning when we wake up!
Best Times to Post on Pinterest
Pinterest is the kick-back-and-relax, sip on a cup of tea (or wine!) social. How do we know this? The data says Saturday from 8pm – 11pm is the best time for Pinterest engagement. So stop posting on Facebook on Saturdays and head over to Pinterest!
Best Times to Post on Twitter
Ah, Twitter. Twitter is the one social channel that you can consistently post daily and engage. Pretty much every morning from 8am – 11am works well – with Friday mornings performing the best.
Social media marketing does not have to seem overwhelming or like a full time gig. With some simple strategies and tools, you can schedule and automate a lot of the posting – especially given these timelines. Then, all you need to really focus on is spending a bit of time engaging with fans who comment, like or share your content.
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