For over 20 years, Lolita has helped entrepreneurs, startups and Fortune 100 companies achieve success and sustainable growth.
Lolita Carrico | Marketing Strategist & Business BuilderLolita Carrico2020-07-25T11:46:36-07:00
Get LIKE A BOSS Weekly
Lolita Builds Scalable and Sustainable Businesses
Lolita is a pioneer in digital marketing. Since the 1990s, she has helped businesses ranging from solopreneurs to Fortune 100 brands scale and maximize awareness – and therefore revenue – through integrative marketing strategies.
Media coverage – being featured on TV, radio and podcasts or in magazines and online media – is an important part of your brand marketing strategy. Not everyone can hire a publicist to get coverage – and you don’t need to! Today, I’m sharing a great resource that you can sign-up for, that’s FREE, and that will help you find reporters and journalists looking for your expertise or to feature your products!
Media coverage is free and can be far more effective in driving leads than expensive advertising – you just have to start pitching! HelpAReporterOut.com is a great place to start. My new mini-courses and weekly newsletter offer effective ways to maximize your marketing reach. […]
“Lolita is a front runner, one of the early visionaries in digital marketing.”
Long before the word “mompreneur” entered our lexicon, Lolita was already blazing trails as a true digital media and marketing pioneer.
As founder of one of the first boutique marketing agencies that catered to digital brands in the 1990s and as founder of ModernMom.com, one of the first major online presences for mothers, Lolita established herself as one of the industry’s top marketers and influencers early on. In addition to her own successful entrepreneurial ventures, she’s been a marketing and PR advisor to fintech and biotech startups, and consumer technology and digital brands for over 20 years.
One of the best hires of my career.
Lolita excelled at delivering great results on a limited startupbudget. She was able to increase customer satisfactionand new customer acquisition within budgets and on schedule.