Work with Lolita

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A recognized leader in marketing, brand and product development, and launching successful media properties, Lolita Carrico has served as a spokesperson and consultant for many well-known brands including Procter & Gamble’s Bounty, Febreze and Swiffer products, Baskin-Robbins, Got Milk?, Fresh & Easy Markets and many others. She is a member of Nielsen’s Power Mom Advisory Council and pens a regular column for Marketing Daily’s Engage: Moms series.

In addition to spokesperson roles and media tours on behalf of brands, Lolita consults with select clients each year on marketing, brand and product development and effective strategies to increase sales and awareness.

Marketing Strategy

Lolita help brands define their voice and develop marketing tactics that increase awareness and drive sales.


With a keen understanding of leveraging business relationships to drive growth, Lolita helps clients forge meaningful partnerships with like-minded and complementary brands.

Digital Media Consulting

Lolita works with companies to launch or grow their digital media properties into successful, sustainable online businesses. From defining market position to creating viable financial models and driving awareness (and traffic!), Lolita’s hands-on approach and know-how in every aspect of creating an online success is invaluable.

  • Leah Packett
    Lolita is incredible! Not just in her professionalism and demeanor, but in her clear understanding of business processing and passion to help. Once Lolita is on a project, you will know that project will get done right! She is trustworthy, skillful, fast and responsive. It is my great pleasure working with her.
    Leah Packett
  • Heather Meeker
    Lolita is a entrepreneur, media maven, blogger and mom… but most of all, she is a forward thinker.
    Heather Meeker
    Girls in Tech
  • Kevin Burke
    Lolita was way ahead of everyone else, and I suspect she still is, when it comes to building a community of mothers online.
    Kevin Burke
    Lucid Marketing
  • Carley Knobloch
    Lolita is a serial entrepreneur, and a pioneer in the online space. Any time spent with her is BEYOND valuable, and her business acumen is only eclipsed by how genuine and generous she is.
    Carley Knobloch
  • Michelle Crames
    Lolita is smart, creative, and resourceful. She knows the mom space inside out, but her skills go way beyond, she can successfully put together any number of social media campaigns and digital media strategies. She’s also a pleasure personally to work with.
    Michelle Crames
    Giiv / Skuloop / Lean Forward Media
  • Amy Swift
    I co-hosted and moderated a panel featuring four hugely successful entrepreneurial women and Lolita held her own and more. Lolita was informative, specific, charismatic and relatable to an audience full of both business owners and moms in business for themselves. She was a crowd favorite!
    Amy Swift
  • Jim Lin
    Lolita is hands down the most driven person I know. Coupled with a sharp business instinct, this has gotten her deservedly far in her career. Which is the reason why I have worked with her in some capacity or other for the past decade.
    Jim Lin
  • John King
    Lolita Carrico is a front runner, one of the early visionaries in marketing to moms. Her ability to sense trends and speak to the heart of issues facing women consumers proved itself in her loyal and active community. Always with an eye towards where things are going, Lolita is a delight to work with.
    John King
    Lucid Marketing
  • Hot Mama: Modern Mom’s Lolita Carrico connects more than 150,000 moms, has corralled corporate sponsorship from Mattel, AOL and Clorox, and has expanded into offline events.
    Redbook Magazine
  • Mike Corbera
    As CEO of a technology startup, I worked closely with Lolita for many years.  She brings a “big budget” skill set but understands well how important revenue generation is to a smaller company.  Lolita also is a terrific team player and is able to wear many hats; spreading the marketing mentality across IT, Sales, Operations and Client Success departments.  One of the best hires of my career.
    Mike Corbera
  • Lolita launched almost two months earlier than originally planned because of a major partner that wanted to do a campaign with [her new project].
    Entrepreneur Magazine

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Learn more about how Lolita can increase awareness and sales for your company or brand.