Lolita Carrico is a front runner, one of the early visionaries in marketing to moms. Her ability to sense trends and speak to the heart of issues facing women consumers proved itself in her loyal and active community. Always with an eye towards where things are going, Lolita is a delight to work with.
Lolita launched myGLOSS.com almost two months earlier than originally planned because of a major partner that wanted to do a campaign with [her new project].
Lolita was way ahead of everyone else, and I suspect she still is, when it comes to building a community of mothers online.
Lolita is hands down the most driven person I know. Coupled with a sharp business instinct, this has gotten her deservedly far in her career. Which is the reason why I have worked with her in some capacity or other for the past decade.
I co-hosted and moderated a panel featuring four hugely successful entrepreneurial women and Lolita held her own and more. Lolita was informative, specific, charismatic and relatable to an audience full of both business owners and moms in business for themselves. She was a crowd favorite!
Lolita is a entrepreneur, media maven, blogger and mom… but most of all, she is a forward thinker.
Lolita is a serial entrepreneur, and a pioneer in the online space. Any time spent with her is BEYOND valuable, and her business acumen is only eclipsed by how genuine and generous she is.
As CEO of a technology startup, I worked closely with Lolita for many years. She brings a “big budget” skill set but understands well how important revenue generation is to a smaller company. Lolita also is a terrific team player and is able to wear many hats; spreading the marketing mentality across IT, Sales, Operations and Client Success departments. One of the best hires of my career.
Hot Mama: Modern Mom’s Lolita Carrico connects more than 150,000 moms, has corralled corporate sponsorship from Mattel, AOL and Clorox, and has expanded into offline events.
Lolita is smart, creative, and resourceful. She knows the mom space inside out, but her skills go way beyond, she can successfully put together any number of social media campaigns and digital media strategies. She’s also a pleasure personally to work with.