About Lolita

Long before the word “mompreneur” entered our lexicon, Lolita Carrico was already blazing trails as a true mommy media pioneer as founder of Modern Mom Inc., one of the first major online presences for mothers. With the success of both ModernMom.com and the GLOSS Network for Women (myGLOSS.com), her latest venture, Lolita has established herself as one of the industry’s top marketers and influencers.

A PR and marketing pro with over 15 years in the technology and digital media industries, Lolita has always been intrigued by digital media and its effects on the way we communicate and gather information. In addition to founding two leading online destinations for women, Lolita began her career consulting with some of the first well-known brands and technologies online, such as Shopzilla and Launch.com as well as the digital arms of major entertainment brands such as Bravo TV and AMC Networks. Today, she works with a variety of start-ups and established brands — working with them to create and execute effective marketing communications strategies. Lolita’s current clients include a number of venture-backed technology firms, educational iPad / tablet application developers, mobile and social media shopping applications, and digital media properties.

History

After having her son, Jaden in early 2001, Lolita was unimpressed by the tiny pool of “mom sites” and resources available online. Combining her professional background and expertise with her personal experiences as a mother, Lolita created Modern Mom Inc.

After eight years, Lolita sold Modern Mom in 2009 to launch the GLOSS Network for Women, an online destination offering content and community covering motherhood (of course), fashion, beauty, fitness, cooking, technology, pop culture and more. Within only a few months since its inception, GLOSS has already been featured by media outlets like Entrepreneur.com, and continues to see remarkable growth.

A recognized voice for moms in the industry, Lolita also serves as a spokesperson and consultant for many companies including Procter & Gamble’s Bounty, Febreze and Swiffer brands, Baskin-Robbins, Got Milk, Fresh & Easy Markets and others. She is a member of Nielsen’s Power Mom Advisory Council, pens a regular column for Marketing Daily’s Engage: Moms series and is a featured blogger for LA Moms Blog.

Lolita has been featured as an expert on hundreds of media outlets like Redbook, Parents, The Washington Post, ABC News and FOX News, discussing topics such as parenting, relationships, career and balancing it all.

Lolita currently lives in Los Angeles, California with her two sons, Jaden, 10 and Jack, 7.

Find her on Twitter (@lolita) or email her.