Long before the word “mompreneur” entered our lexicon, Lolita Carrico was already blazing trails as a true mommy media pioneer as founder of Modern Mom Inc., one of the first major online presences for mothers. With the success of both ModernMom.com and the GLOSS Network for Women (myGLOSS.com), her latest venture, Lolita has established herself as one of the industry’s top marketers and influencers.
A PR and marketing pro with over 15 years in the technology and digital media industries, Lolita has always been intrigued by digital media and its effects on the way we communicate and gather information. In addition to founding two leading online destinations for women, Lolita began her career consulting with some of the first well-known brands and technologies online, such as Shopzilla and Launch.com as well as the digital arms of major entertainment brands such as Bravo TV and AMC Networks. Today, she works with a variety of start-ups and established brands — working with them to create and execute effective marketing communications strategies.
Lolita’s current clients include a number of venture-backed technology firms, educational iPad / tablet application developers, mobile and social media shopping applications, and digital media properties.